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Roughly a week ago, a spokesman for Orange Poland openly stated that the company had hired actors to form fake queues in front of their stores to drum up publicity for their iPhone 3G launch. Not surprisingly, they are now denying the claim, saying that the lines that formed outside their stores were in fact real customers who just wanted iPhones.
The iPhone 3G has no trouble drawing in long lines of people waiting outside Apple's stores in the US, creating good publicity for the device's popularity, but the devision of Orange that will be the official carrier in Poland has decided not to leave things to chance. Rather than relying on popularity of the device and word of mouth or conventional advertising, they have hired paid actors to form lines outside their stores to create interest.