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We've just received word from a reader that Apple may be changing their iPhone ads in the UK to be more truthful to avoid a clash with the ASA. A while back we told you about how the ASA in the UK had banned one of Apple's ads from airing on television due to complaints that their claim of the iPhone offering "all the parts of the internet are on the iPhone" was misleading, as it doesn't support Flash or Java.
Apple's gotten some criticism in the US for their slight exaggeration in their iPhone 3G ads, such as their claim that the iPhone 3G is twice as fast as the 2G iPhone, and is even facing a possible class action, but has otherwise garnered no bad consequences. The UK government appears to have taken the matter more seriously and has banned the ads from airing in the country.