Apples Biggest Flops
Even the best companies can’t always hit a home run. Apple has had it’s share of bad ideas too. They are known for being completely innovative; with innovation comes risk. Lucky for Apple, most of the time the risk has paid off, which makes their flops even more interesting. Why didn’t they work? Let’s take a look and find out.
Named after Steve’s daughter, the Lisa was the companies first product with a graphic interface and mouse. The selling price was this machines downfall at $10,000. It was said that in 1989, thousands of Lisas were buried in a Utah landfill.
As the first laptop of it’s kind this $6,500 computer was innovative but HEAVY. It weighed over 15 lbs….that’s like a 6 month old baby. Yikes, I wouldn’t consider that portable. Later they refined the Macintosh Portable into the wildly popular Power Book, that was portable.
The Newton was the first PDA. However, at that time, consumers didn’t know what to do with it. It was bulky and pricey and didn’t work exactly how it was designed. When the Palm Pilot came out several years later, the Newton fell off the ledge.
Combine your television and computer. The idea seems simple enough. Meld two devices into one and streamline your space. However, with it’s slow processing and high price tag, fewer than 10,000 of these were made.
As consumer video games took hold of the general public, Apple tried to join in the race. It was the first of it’s kind that combined games with Internet connection. But, slow connection speeds made it nearly impossible to play games in real world time. With a price tag of $599 compared to the Nintendo 64 at $199, this was a definite flop.
The Motorola Rokr showed what was to come in the future with iPod/cell phone combinations. Apple licensed iTunes for this phone and partnered with Motorola to market. The phone would only hold a maximum of 100 songs which came as a big disappointment to many consumers.
As a second attempt at Macintosh TV, this product was better but not by much. Only a couple of movie studios signed on to offer movies through the device and it contains no DVR recording abilities. Six months after it’s launch it had only sold 250,000. Steve Jobs has remained quiet regarding sales saying this product is a “hobby”.
A common theme here is cost. Apple has always had a high price point for its products. Normally, they are worth the extra few bucks but in several of these cases, the cost was it’s downfall. Consumers don’t want to fork over tons of money on a prototype device unless they know it is spectacular.
Did you purchase any of these Apple flops? If so, tell us your thoughts.