Survey: iPhone Ranked #1 Smartphone Among Business Users
Drawbacks like the lack of a physical keyboard and copy/paste functionality don’t seem to be hurting the iPhone too badly in the enterprise market. A recent study by J.D. Power and Associates recently found that among business types, the iPhone ranks higher than any other smartphone with business users.
The firm recently published the results of a survey they conducted in which they asked 1,388 business users who currently own a smartphone to rank the products of device makers in the areas of ease of operation (27%); operating system (24%); physical design (21%); handset features (18%); and battery aspects (10%).
Last year, RIM’s Blackberry line ranked highest with 702 points, but came in second this year with 703. Apple came away victorious with a total of 778 on a scale of 1,000.
“With the introduction of the iPhone in 2007, Apple has clearly differentiated itself from the competition in areas that are most important to business smartphone users,” said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. “By making basic applications and features easy to use and providing functionality in a thin, lightweight device, Apple has performed well in exceeding customer expectations.”
[via Apple 2.0]