Steve Jobs Personally Approves Live Streaming Video App

Knocking Live Video [App Store, Free], the first app in the App Store with the ability to stream live video over 3G and Wi-Fi, has been approved, thanks to the intervention by none other than Apple’s CEO, Steve Jobs. After initially being rejected for using private API’s (the only way to enable video streaming in an iPhone app), the developer decided to write to Steve Jobs to try to fight for it’s approval. Surprisingly, he was successful.

The application allows users to share live video streams between users. “We are focused on phone-to-phone, not uploading to the Web,” explained Pointy Head developer Brian Meehan while speaking with Ars Technica. “Who really cares about fleeting moments other than friends and family seeing it as it happens? With Knocking people share what they are doing right now. Our testers have referred to knocking as a ‘visual tweet,’” he said.

To do this, they rely on a series of private APIs that enables live frames to be captured from the device’s screen. Not surprisingly, Apple rejected it for that very reason. Unwilling to give up, he sent an email to the office of Steve Jobs at 11pm on Saturday, November 21, explaining that other apps using the same APIs had already been approved prior to Apple’s adoption of an automated API screening system, and even “humbly” asked that Jobs try the application out himself.

The following Monday morning at 8:30am, he was contacted by an Apple executive who wishes to remain anonymous, who said that they had received orders that had come “directly from the top” to repeal it’s rejection.

This approval is a huge deal for several reasons, as Ars Technica points out. For one, it’s the first app that Apple has not only suspected, but been 100% certain used private API calls, and yet it was still approved. Second, the app was approved by Steve Jobs himself, and while this probably won’t become standard policy, it’s still pretty incredible.

“Apple told me they are listening, and truly care about their developers and getting it right,” Meehan said. “And I have to say I agree, as they reached back and it was a very positive experience,” he told Ars.

[via Ars Technica]

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