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Medialets To Provide Small Ads For Free Apps

Submitted by Edward Kirk on July 10, 2008 - 1:29pm.
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There are a large number of applications in the App Store that are free, and one company has found a way to make the number of free applications grow while still making devs some money. The company is Medialets, an ad network startup. Their goal is to provide small, discrete ads for free applications so that developers can launch ad-supported free applications to the iPhone and iPod touch-using masses.

Revenue from the ads will be split between Medialets and the developers who place the ads in their apps, with none going to Apple (although allegedly the Medialets CEO is a friend of Jobs and has the O.K.). This is the first ad network directed specifically toward a mobile platform, as well as that of the iPhone. If they can pull it off, they'll be the first company to successfully do so. Hopefully it will mean a lot more free apps in the future without ugly-ing up our apps.

[via MobileBurn]

Submitted by Snoop1990 on July 10, 2008 - 4:59pm.
I do not like ads on apps ! sorry, I am a web developer on my own and I earn money placing ads on nearly half the sides I create but I do not want ads on my native applications. I hope they make the applications available as paid versions as well.

Submitted by WatersWest on July 10, 2008 - 6:50pm.
Good point ... that would give the user a choice: enjoy a free app with a few adds or pay a little extra for no ads. I kinda like that idea.

i agree

Submitted by iswenson on July 14, 2008 - 11:27pm.
mmmm.... there's nothing like some spam on your home screen!

Admob vs. Medialets

Submitted by Unregistered (not verified) on September 7, 2008 - 3:42pm.
How can Medialets compete with Admob, which has an incredible advertising platform for iPhone and tons of contracts with big-name advertisers. Isn't this comparable to a very small group of techie friends trying to come up with a new browser to compete with Internet Explorer or Firefox?