How Apple’s Products Got The “i”

Have you ever wondered how the iPhone and Apple’s other devices like the iPod and iMac got the iconic lowercase “i” preceding their name? It all started with the iMac, but why? Who’s idea was it? The answer is Ken Segall, and Cult of Mac recently got a chance to sit down with him for an interview about the birth of the “i” and life at working with Apple during the company’s rebirth as one of the leaders in consumer gadgetry.

At the time, he was working at TBWA\Chiat\Day, Apple’s advertising agency at the time. I won’t spoil the story because it’s a great read, but I’ll say it all started when Steve Jobs unveiled the first Bondi Blue iMac, and asked Segall’s team to help them come up with a name.

Be sure to check it out at I highly recommend it for anyone interested in the history of Apple and how they come up with their product nomenclature.

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