Google Thinks Apple’s Mapping Solution Was a Bad Move, Speaks Future & Patent Wars
Well, here is another story for the books to add about Google’s conundrum with Apple. Speaking with Walt Mossberg and Kara Swisher of AllThingsD, Google chairman Eric Schmidt was pressed to answer questions regarding Apple’s mapping technology. Schmidt used the forum to reveal the future (or lack of?), that the two technology powerhouses are heading towards.
As to his thoughts on Apple’s decision, Schmidt had said that “Apple should have kept our maps. The fact of the matter is they decided a long time ago to do their own maps, and we saw this coming with their acquisitions. I think Apple has learned that maps are hard. We invested hundred of millions of dollars in satellite work, airplane work, drive-by work, and we think we have the best product in the industry.”
Although, rumors do swirl that Google Maps will be released into the App Store. He is straightforward in his response to the question, “I don’t want to pre-announce products, but I can tell you that were we to do that, Apple would have to approve it.”
In regards to the battle, err… competition, between Google and Apple: “We’ve not seen platform fights at this scale. The beneficiary is you guys, consumers. Prices are dropping rapidly. That’s a wonderful value proposition.”
Moving onto the ongoing patent wars, he remarked “These patent wars are death. Software is always overlapping, there are an estimated 200,000 patents covering the software industry. Everyone can find prior art for everything. So the new trick is to get judges to block devices country by country. This is ultimately bad, bad for innovation. It eliminates choices.”
Schmidt felt he did not have enough information to comment on the billion-dollar ruling/blow Samsung had received in court.