AT&T, Verizon Drop Lawsuits Over Coverage Map Ads

Although it’s been fun watching Verizon and AT&T compare 3G maps in recent ads as well as launch lawsuits at each other over this, the hostilities may have ended. On Wednesday, the two wireless companies reportedly ceased hostilities, which kicked off earlier this year when Verizon launched a series of ads deriding AT&T’s poor 3G coverage. In response, AT&T opted to take the litigious road to Verizon’s low road, asking a federal judge to stop the ads, which it called misleading, from airing; that request was ultimately denied. The suit AT&T filed also sought damages and a preliminary hearing was set for December 16th.

Verizon decided to smirk through AT&T’s legal action, filing a legal response which contained the phrase “the truth hurts” and essentially accused AT&T of being a crybaby. AT&T also decided to take the parallel path of launching its own rebuttal ads featuring actor Luke Wilson, a move which more or less brought the Great Verizon-AT&T Skirmish of 2009 to a close.

[Via Reuters]

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