Apple Warns Developers About Bogged Down Approval Process

A pre-holiday swell of App Store submissions from developers is causing uncharacteristic slowness, Apple says. Several developers who submitted their apps to Apple in the past few days have got reply emails back from the company, warning them that their app may not make it into the App Store before Christmas. As a result, some developers are choosing to hold off on releasing new apps or major updates until Macworld, using the opportunity to add finishing touches.

This is a good example of one of the major flaws with the App Store. Timing an app’s launch can be key to an apps success, but no one can be sure how long the approval process will take.

Developers should also be aware that iTunes Connect will be down for a few days later this month.

[via Ars Technica]

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