Apple Cuts Down Samsung’s Tree in 2012 4Q

Strategy Analytics, a market research firm, said in a report released today that Apple is now the largest maker of mobile phones in the United States, defeating Samsung in terms of units shipped. This marks the first time in Apple’s history that this has occurred.

Samsung, until now, has enjoyed success as the leading cell phone maker in the United States, as it has since 2008. But in the 4th quarter of 2012, Apple shipped 17.7 million units, whereas Samsung shipped 16.8 million units.

The units include both smartphones and standard, feature-driven phones.

With the latest success in shipment of units, Apple can also claim victory as to market share as it now claims 34 percent market share over Samsung’s 32.3 percent.

“Apple has become the number one mobile phone vendor by volume in the United States for the first time ever,” stated Strategy Analytics Executive Director Neil Mawston.

“Appleā€™s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model,” Mawston also aid.

The release of the iPhone 5 no doubt played some role in Apple’s success last quarter too.

During Apple’s recent quarterly conference call, Peter Oppenheimer, Apple’s Chief Financial Officer, reported that numerous U.S. government agencies, including NASA, NOAA and the TSA, issued iPhones to their employees, which surely helped bolster Apple’s numbers.

What success will come Apple’s way when the numbers from the first quarter of 2013 are posted? Surely they can only go up from here.

[via: Apple Insider]

Image Credit: Cult of Mac