Apple Cites “Hundreds of Thousands” of Pre-Sold iPads

Since becoming available for pre-order last Friday, Apple claims that customers have purchased “hundreds of thousands of the device,” per the Wall Street Journal. The number is comparable to the roughly 1.2 million iPhones Apple sold in the three months following the June 29th, 2007 launch of the handset.

The newspaper also claims that Apple is ‘racing’ to tie up a broad number of content licensing deals before the iPad officially hits the market on April 3rd. In particular, the company is trying to convince television networks to drop the price of TV shows that users would downloaded directly to the device.These efforts and others have reportedly seen the Cupertino-based company temporarily reduce its emphasis on working with newspaper, magazines and textbook publishers on new ways to display their digital content. 

“But nailing down the content has proven difficult as some potential collaborators weigh the advantages of working with Apple against the potential threats to their current sources of revenue,” the Journal said, citing people familiar with the situation.

The report seems to back an independent analysis published recently by an online Apple investor community which estimated that the company sold 120,000 iPads last Friday and roughly 30,000 in the following days.

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