App Approval Time Down to 24-48 Hours In 2010?
The most talked about issue developers have with the App Store has been the long app approval times, but the new year seems to have brought significantly shortened wait times. Several developers have corroborated that Apple’s turnaround has greatly improved and are now measuring the time it takes in hours and days instead of weeks and months.
The first time we noticed this was when Facebook released a bug update to Facebook for iPhone in under 24 hours. We initially thought that it was due to special treatment for Facebook, but many of your comments suggested that other apps were being approved just as fast.
Apple took down iTunes Connect, the developer interface to the App Store that lets them manage their apps, from December 23 to the 28th. Since it came back up, the change in approval speeds has been miraculously faster.
Jared Judd, developer of Cootie Lert [App Store, $0.99] wrote on his site that his app took 48 hours to be approved. ”Submitted it on Saturday January 9th, and it got approved Monday January 11th,” he wrote in an e-mail. “So one of the 2 days was a Sunday.”
“They have somehow gotten it down to a very very quick turnaround,” Judd wrote. “I’ve heard a number of people say that it’s been within 48 hours for them as well.”
Not knowing exactly what Apple’s process was like before and after the change, we have no way of really knowing what they’re doing differently. What we do know is that their turnaround is now surprisingly speedy, and before it was horrendously long, so there must have been a huge change.