Amazon Debuts MP3 Store for iPhone, but…
When it comes to music, iPhone fans are not left, if our readers will pardon the pun, to their own devices. iTunes easily syncs purchases with the iPhone and other iDevices that the user owns. But now, it’s not the only choice.
Amazon–with its 22 million songs–has entered the market, which means that an iPhone user can now purchase MP3 song files from Amazon on his or her device. But there’s a catch.
iPhone users love their apps. Twitter has its own app, as does Facebook. These apps save an iPhone user from having to log in through the Safari web browser to do whatever it is he or she is seeking to do.
If a user wishes to purchase an MP3 file from Amazon, he or she will have to do it through the web browser– by pointing said browser to www.amazon.com/mp3– and not via an app.
In a press release, Steve Boom, vice president of Amazon Music was quoted as saying, “Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that.”
Boom went on to cite “deals like albums for $5, songs for $0.69, and, he pointed out, customers “can buy their music once and use it everywhere.”
Why is no app available? Although one could argue that Apple doesn’t want anyone competing with iTunes–and truly, no one can–the most logical conclusion is that Apple requires a reasonable 30% cut of each song purchased, and for that matter 30% of all purchases made through apps.
Making purchases available through the web browser appears to circumvent that condition. There’s no word yet as to how Apple feels about this.
Although some may find purchasing music through a mobile browser to be clunky and awkward as compared to using an app, the deals that Boom has mentioned seem to make the extra steps worth it. What do you think?