50,000+ iPads Solid in Two Hours, Multiple-Unit Orders Have Pick Up Locations Modified
Multiple sources have reported to MacDailyNews about telephone conversations they’ve had with Apple reps regarding changing their iPad orders from delivery to in-store pickup in the case of multiple iPad buyers.
In these cases, the purchasers have been told that in order to do such a change, the delivery order would have to be cancelled and a new in-store pickup order completed, but that iPad orders (which began this morning at 8:30am EST) have been “so overwhelming” that new iPad orders may not be available for in-store pickup on April 3.Apple’s online store is still reporting that customers who reserve Wi-Fi iPads will be able to pick the units up at their local Apple Store location “between 9:00 a.m. and 3:00 p.m. on April 3.”
Apple has yet to officially respond, though sources have noted that in two orders placed 30 minutes apart this morning, approximately 10,000 units had been sold in that time frame, suggesting a rate somewhere near 20,000 orders per hour if order numbers are issued sequentially as they appear to be.
Per Forbes, a more organized study of the numbers looks to be showing in excess of 50,000 orders in two hours, roughly in line with the earlier estimate.
“51,000 orders in two hours,” announced Victor Castroll shortly after noon. He’s an analyst with Valcent Financial Group and an AAPL Sanity member who, with the blogger-analyst who calls himself deagol, has been monitoring the spreadsheet.
The estimates of course come with several caveats such as not all of the orders being placed through Apple’s online store are for iPads, although it is likely that a very substantial portion of them are, given the excitement over Apple’s tablet device and previous launches.??Still, the data includes order numbers, not unit numbers, and it seems reasonable that some purchasers are ordering multiple iPads at the same time. Apple has restricted customers to two iPads per customer , limiting but certainly not eliminating this effect on the estimates.
With this in mind, a guess of 50,000 iPads sold in about two hours doesn’t seem that far off.