When Apple banned sexual content from the App Store, there were a lot of mixed opinoins from people. A lot of apps were banned in the process, and it left a lot of people wondering what Apple's motives were for doing so. Four days after the chance in policy, Apple's Phil Schiller is explaining their decision to make the change.
When we heard that Apple was banning sexual content from the App Store, we knew that we'd see a significant dip in applications, but we didn't think it'd be this significant. According to App Shopper, Apple removed nearly 4,000 apps the day after the policy change.
Prior to the policy change, Apple has generally removed around 100 per day. After the new policy went into effect, Apple removed 932 apps. The next day (Friday, Febuary 18th) they removed roughly 4,000. According to ChiliFresh, Apple says that around 5,000 apps were affected when the policy went into effect. The higher removal rates have continued over the weekend as Apple continues to purge apps.
In a major revision of App Store policy, Apple has effectively banned sexually explicit content from the App Store. According to a letter received by Jon Atherton, developer of an application called Wobble iBoobs (I bet you can't guess what it does...), Apple has removed his app from the App Store because they "have decided to remove any overtly sexual content from the App Store, which includes [his] application."
Since Apple began allowing over the air downloading of applications and iTunes content on the iPhone, they've been capping the size of files you can download over cellualar at 10MB, requiring you to be connected via Wi-Fi for anything larger. However, today Apple is raising the cap, bumping the maximum download size to 20MB. Now users can download up to 20MB over the cellular network from the App Store or from iTunes (including podcasts).
Apple has been making a strong push as of late to make things easier on developers looking to publish in the App Store. Now Apple is showing that they take developers' opinions of their store seriously by polling them for their level of satisfaction. The surveys are lengthy and covers a wide range of App Store-related subjects, but mostly about the application review process.
If you've been following iPhone or Android news sites for more than a week or two, you can probably tell that Apple and Google are no longer joined at the hip like they used to be. Now that the iPhone and Android OS-based handsets are pitted against each other, the two companies now consider themselves to be the competition. Genius: SAT Vocab 2.2 by developer Flash of Genius made mention of Android, but now Apple has asked them to remove the word "Android" from their description.
Apple has added a more detailed clock for developers showing the status of applications that have been submitted for review. The new clock adds a value for the percent of apps and app updates that have been approved in the past seven days. The change is part of a recent push to make the app publishing process as smooth and hassle-free for developers as possible.
With the massive popularity of the App Store and the large revenue generated from app sales, many people (including us) assumed that Apple was raking in the cash from the 30% they deduct from the sale of each app. However, Apple said yesterday during their Q1 conference call that that's not the case.
"Regarding the App Store and the iTunes Store, we're running those a bit over break-even, and that hasn't changed," Apple CFO Peter Oppenheimer said. "We're very excited to be providing our developers with just a fabulous opportunity, and we think that's helping us a lot with the iPhone and the iPod touch platforms."
According to Gartner, the App Store is responsible for 99.4% of all sales for apps for mobile devices, grabbing up most of the $4.2 billion spent on apps during that time. If current trends stay the same, they project Apple will retain roughly 2/3 of that market in 2010. The report analyses App Sales and App revenue, in billions, throughout 2009, projecting rapid growth throughout this year.
Yesterday we covered a report which claimed that iPhone app piracy has cost the App Store $450 million in revenues since it opened in July 2008. Shocking as that number may be, it's based highly on speculation. Ars Technica broke down the data which brought 24/7 Wall Street to the $470M conclusion and found that two of their assumptions aren't based in reality.
The first (potentially) wacky assumption they make is that, for every time an app is purchased on the App Store, it's pirated three times! From this number, the report assumes that 1.53 billion apps have been pirated, and at an average of $3 per app, you get $4.59 billion in potentially lost sales.