Our friends at TouchArcade recently got a sneak peek at an Augmented Reality app, one of the possibilities that could become a reality with the addition of video recording and the use of magnetometers rumored to be finding their way into the next iPhone. Blair MacIntyre, an Associate Professor at the School of Interactive Computing at Georgia Tech, demoed the app at GDC 2009.
Shortly after denying Mazo access to its API, Amazon has released an iPhone application which directly ties into the Amazon.com store. Amazon Mobile provides an interface to quickly search Amazon, read reviews, compare prices, and even purchase items. Members can access their wish lists, carts, and a myriad of other incredibly useful items right from the app. The most exciting feature is "Amazon Remembers". The feature allows you to take a photo of a product and save it to your personal Amazon.com account. Additionally, Amazon will attempt to match up the photo to products in their database. If a match is found, you're notified by email and the app is updated with a link to the product.
A Japanese company called Tonchidot has developed an iPhone application which provides information based on what it sees through your iPhone's camera. Sekai Camera can identify real-world items which have been tagged and display any useful information as a overlay on top of the item. Good examples include showing menus at restaurants, pointing out specials on various items in a grocery store, or providing reviews for places or products. The possibilities with such a concept are extremely vast. Check it out in action below: