It seems like just yesterday that we heard that the iPhone had become the second most popular handset today in the US, right behind Motorola's RAZR. Now a study by NPD Group finds that during Q3 this year the mighty Motorola king was finally dethroned and replaced by the Appleocracy that is the iPhone.
UBS analyst Maynard Um corroborated claims from earlier this week that Apple would be cutting their production. Friedman Billings Ramsey analyst Craig Berger stated that Apple would be cutting their iPhone 3G production by a 40%. Now Um has found evidence in the supply chain that iPhone levels are down by 1.7 million to 2.3 million.
SingTel, the official iPhone carrier in Singapore, Australia, and the Philippines and India, has announced that they have sold 170,000 iPhones since they launched the handset in early July and late August in their respective countries. Not all the news is good, however. They're claiming now that the heavy subsidies they're providing are really starting to dig into their profits.
According to a report by Craig Berger, analyst with Friedman Billings Ramsey, Apple has cut their Q4 production of the iPhone 3G by more than was anticipated. Onlookers were expecting them to cut production by around 10% as a sequential production drop, but Berger claims Apple may cut it by "more than 40%" than their Q3 numbers.
Growing iPhone sales have placed Apple among the top ten cellphone suppliers in the US, moving to the number six spot, bumping RIM off the bottom of the list. The company snatched 2.3% market share in Q3. Surprisingly, despite the apparent oncoming economic downturn, much of the sales seen during the quarter came from low-inome households.
iPhone carriers across the world are seeing significant increases in profit due to the device, according to a recent report. Both Canadian carrier Rogers Wireless and Softbank in Japan reported strong demand for the device, with the Japanese carrier reporting a 1.9% climb in the September quarter.
During Apple's 4th quarter financial results conference call, Apple announced that they have exceeded their goal of selling 10 million iPhones by the end of 2008. Apple sold 6.9 million iPhone 3Gs this quarter, which exceeds the total number of original iPhones sold (6.1mil) throughout its lifetime. If the iPhone's revenue wasn't deferred, it would have represented $4.6 billion, or 39% of Apple's total revenue in the September quarter.
Here's an interesting statistic for you. Now that we have the iPhone and iPhone 3G, most of it's predecessors seem to be pretty low-tech and outdated, including the previous 'hot new thing', the Motorola RAZR. Still, despite already having four years on the market and widely considered old news, it's still outselling the iPhone in the US.
A user on the MacObserver forums has been compiling iPhone IMEI numbers onto a public spreadsheet, and according to his findings, Apple may hav already reached their 10 million unit goal they proposed last year. According to the sequential Type Allocation Codes (TAC),Apple has already manufactured 9.2 milliion iPhone 3Gs.
If you too were enticed by the iPhone 3G to dump your previous phone and wireless carrier like an un-cool, un-shiny sack of garbage, then you probably won't be too surprised to hear this but market research firm NPD Group recently released a report in which they found that nearly one in three iPhone 3G customers in the US switched to AT&T from another carrier to get an iPhone. They also found that the iPhone 3G topped smartphone sales in it's category.