Apple responded to claims recently responded to claims that their TV ads for the iPhone 3G are deceptive in nature. The lawsuit claims that Apple's touting of the iPhone 3G as "twice as fast for half the price" was incorrect and misleading. Apple starts off by saying that the statements made in their ads "were truthful and accurate and were not misleading or deceptive." Most interesting, however, was their claim that, to paraphrase, only a fool would believe those claims.
Yet another iPhone 3G ad has been banned in the UK for misleading advertising. Not long after the first ad was banned for claiming that the iPhone access to "all parts of the internet", we heard that Apple had changed the wording to their ad 'Vicinity' from saying the new iPhone was "twice as fast" to just being "really fast". Unfortunately it looks like that wasn't enough.
Apples latest series of advertisements have continued the theme of showcasing apps in the App Store. They recently began airing two new iPhone ads in the US. The first showcases Shazam for it's ability to pick up and identify songs through the iPhone's microphone. The second add introduces the social network Loopt and it's location-aware functionality that lets you share your location with friends via GPS, locate nearby people, share messages, and make calls. You can check out the new ads at Apple.com.
Apple has begun airing the latest in their series of iPhone TV advertisements. The new ad, titled "Dilemmas", focuses on using the iPhone for "solving life's dilemmas," by demonstrating various apps available in the App Store. Specifically, it shows Waterspot's Urbanspoon [App Store], which uses GPS to locate nearby restaurants. You can check it out at Apple's iPhone ad gallery.
Apple has begun airing of a new iPhone ad. Titled "Game Changer", the ad features the App Store yet again with the app MLB At Bat, touting how it turns your iPhone into a "score checker, live pitch updater, or a video highlight player". You can check the new ad out at Apple's iPhone Ads page at Apple.com.
We've just received word from a reader that Apple may be changing their iPhone ads in the UK to be more truthful to avoid a clash with the ASA. A while back we told you about how the ASA in the UK had banned one of Apple's ads from airing on television due to complaints that their claim of the iPhone offering "all the parts of the internet are on the iPhone" was misleading, as it doesn't support Flash or Java.
Apple has begun three new iPhone ads, which they have posted on their site. The new ads demondstrate the use of the App Store to download third party applications. This is the first time Apple has advertised the download of third party applications as a feature in their advertising.
We mentioned yesterday that Apple has started an international ad campaign explaining the iPhone 3G and showing off what you can do with it. At the time we posted that, Apple didn't have the ads posted on their website, but they've put them up recently if you'd like to take a look at the ones in your area. As mentioned, the ads are simple, showing a hand holding the device, demonstrating things as the narrator talks about it.
As some of you may have noticed, Apple has launched a new international ad campaign singing the praises of the new iPhone 3G. They're showing ads around the world that talk about some of the things people can do with an iPhone 3G, emphasizing the higher internet speeds of the 3G network capability. Some things mentioned are viewing the news, looking up your location on a map, downloading stuff, or surfing the web, all on an iPhone 3G.
Apple showed their first and only known commercial ad for the iPhone 3G, titled "Hallway", at WWDC (twice, because it was so cool), but for a long time it yet to make it to the television. Now several readers have written in to MacRumors claiming to have seen it airing in the wild. You can view the add at Apple's website.