Verizon iPhone Sales Don’t Meet Expectations
After much praise and hype about the release of the new CDMA iPhone from carrier, Verizon, the news now isn’t so flashy anymore. Yeah, it’s not completely old news, but it’s getting there. But what is something worth noting, is that Verizon’s expectations in terms of sales for this new device was shot a bit too far – at-least that’s what Boy Genius Report’s hidden source says.
Updated the title to make clear that the expectated sale numbers hoped for by Verizon and Apple weren’t met. They weren’t bad because as you can see, below, they did beat AT&T’s sales on those specific days.
BGR’s cited source says that the total sales for the Verizon iPhone were under what was expected from both Apple and Verizon.
Quoted from BGR’s post:
Below are unit sales totals from five Apple stores combined (including two very, very prominent Apple stores) showing both Verizon and AT&T iPhone 4 sales during the Verizon iPhone’s first five days of availability:
Thursday: Verizon = 909, AT&T = 539
Friday: Verizon = 916, AT&T = 680
Saturday: Verizon = 660, AT&T = 471
Sunday: Verizon = 796, AT&T = 701
Monday: Verizon = 711, AT&T = 618
They also have some percentage data to share. Apparently, 30% of the Verizon iPhone buyers were previously Android users, a bit over 25% were BlackBerry users, and only 14% were AT&T customers switching to Verizon. The remaining percentage of buyers didn’t indicate. This all out of the 550,000 pre-orders.
Interesting, huh? Turns out AT&T didn’t lose as many customers as first anticipated. We’ll just see whether or not this lack of numbers was because of anticipation for the iPhone 5 or because AT&T’s ad campaigning was simply better than Verizon’s. You never know.