Universal To Tie iPhone Into Blu-ray Content

Universal has announced that they will be adding a new level of functionality to their Blu-ray discs that will tie in with iPhone apps. The first of these was to be “Fast & Furious”, which will include a “Virtual Car Garage” that allows the viewer to see vehicles in the movie from 360 degrees and view specifications.

“For the first time, iPhone and iPod Touch users will be able to control interactive content on their Web-connected Blu-ray Disc players,” the magazine writes. “On subsequent Universal Blu-ray Disc releases coming later in the year, consumers will be able to access bonus content found on their Blu-ray Disc releases and download it onto their iPhone or iPod Touch. They’ll also be able to use the devices as a virtual remote to control their Blu-ray Disc features and access additional information while watching the movie.”

They will also be integrating features integrating with Facebook and Twitter.

“By harnessing Blu-ray technology and combining it with Apple’s highly acclaimed iPod touch and iPhone, we continue to raise the bar in delivering an array of unprecedented, user-friendly home entertainment experiences,” said Craig Kornblau, president of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “Bridging these platforms further broadens the scope of the digital landscape by paving the way for innovative new applications and interactive content enhancements that continue to uniquely engage consumers.”

[via Apple Insider]

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