Rogers Makes Hardware Upgrades Faster For Existing Users

Canadian iPhone carrier Rogers Wireless announced some changes to the way existing users can upgrade their devices that they hope will give them an edge over their competitors. Starting now, they will be giving new-customer prices to all users after two years, and will give them a “faster route” for some devices. “Rogers customers will now be eligible for the same pricing as new customers on all devices at 24 months since initial activation or last upgrade,” the company stated.

…all customers will be eligible for an upgrade to select basic voice phones at a discount after 12 months, and our full range of devices including higher-end smart phones after 24 months. What’s new is that customers with a higher average monthly spend may be eligible for smartphones even sooner.

What that basically means is that you will now be able to pay off your carrier subsidy faster because you pay them more for owning an iPhone and subscribing to their data plan.

All upgrades will now be faster based on which of five categories the new device is in: voice (classic phones); quick messaging devices, BlackBerry, other smartphones, and iPhone. They will still be subject to their C$35 upgrade fee.

[via MobileSyrup]

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