Phil Schiller’s “Cheap” Comments Revised by Apple

The Internet was abuzz when Apple executive Phil Schiller denied in an interview published by the Shanghai Evening News that “cheap smartphones” would not become Apple’s legacy. The comments were apparently made during an interview in China, where the company is preparing to strengthen its presence.

Now, it seems, those comments have been revised. An updated article in the same publication reflects a new headline. “Apple will not push a cheaper smartphone for the sake of market share,” cried the original headline.

The new headline reads, “Apple wants to provide the best products, will not blindly pursue market share.”

Apple admitted the interview took place, and further confirmed that it contacted the Chinese newspaper, according to an article in the Mercury News. The revision seems to severely back off the original and aggressive claim that cheap smartphones would not be something that Apple would pursue.

In the updated article, Schiller is quoted as saying, “Apple has always focused on providing the best products for its consumers[.] [W]e’ve never blindly chased market share.”

So what does the future hold for Apple products, whether a supposedly “cheap” iPhone or otherwise?
“We will not discuss plans for any future products,” Schiller is cited as saying in the new article, so we’ll simply have to wait and see, it seems.

[via: Mercury News]