Phil Schiller Speaks About iPhone 5′s Tendency to Scratch

As our concerns over the initial impressions that iPhone 5′s black coating has a tendency to develop scratches quite quickly have went on to be reinforced by users after just days, we do wonder how much of a conscious decision to ship such an easily-marrable phone was by Apple. Certainly, Phill Schiller, Apple’s Senior Vice President of Worldwide Marketing and a recognizable figure from recent keynotes, has taken inspiration from Steve Jobs to answer customer emails as he speaks out on the issue.

Phil Schiller’s official word on the matter is as follows -

Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

Simple and to the point, Phil.

Nonetheless, a basic knowledge of anodizing leaves us with the impression that Apple could have utilized a method leading to a bit more scratch-resistance. Well, Apple’s final decision leaves us with the option of overly-marred metal, a case, or extreme care.

The design flaw does make myself wonder whether some users do like the unique raw aluminum/black hybrid look that damage leads to. Do you see any damage your iPhone 5 incurred so far being ugly nuisances or a factor of distinction?

[via 9to5Mac]