Phil Schiller Defends The App Store’s Approval Process

The App Store has received quite a lot of criticism recently, first with Facebook developer Joe Hewitt’s decision to stop development for the iPhone, and then Rogue Amoeba announcing the same thing a day later. To defend Apple’s position, Phil Schiller, Apple’s senior vice-president for worldwide product marketing, sat down with BusinessWeek for an interview on the matter.

In the interview, Schiller defends the review process by stating that they’ve created a store that people can trust:

“We’ve built a store for the most part that people can trust,” he says. “You and your family and friends can download applications from the store, and for the most part they do what you’d expect, and they get onto your phone, and you get billed appropriately, and it all just works.”

Schiller avoided addressing the Rogue Amoeba issue directly, although he did say that Apple is trying to make trademark guidelines “more sophisticated.”

“We need to delineate something that might confuse the customer and be an inappropriate use of a trademark from something that’s just referring to a product for the sake of compatibility,” he says. “We’re trying to learn and expand the rules to make it fair for everyone.”

These comments closely follow Rogue Amoeba’s announcement that Airfoil Speakers Touch 1.0.2 is now available with Apple’s images intact. In spite of this fact, Rogue Amoeba still plans to boycott the App Store for the foreseeable future.

[via BusinessWeek]

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