Orange Becomes Second Carrier Of iPhone In UK
Earlier today, Orange UK became the second wireless network provider to offer the iPhone and iPhone 3GS on their network, ending O2′s reign as the exclusive carrier in that region since late 2007. Orange has already gotten around 250,000 pre-subscriptions for iPhone plans, which, if they all are translated to sales, would put the Orange launch at the same level as the O2 launch in 2007.
It is estimated that Orange could generate more than £795 million in revenue from the iPhone by the end of 2010, though only ?296 million of that would be used to buy the iPhones from Apple.
Despite the enthusiastic turnout, they have come under heavy criticism for their comparatively meager “unlimited” data plans. Orange is imposing a low 750MB cap on monthly data, where O2′s was higher than most users ever reached in a month. However, O2′s network quality suffered as a result.
O2 has also begun offering to unlock O2 subscribers’ iPhones, though they are still required to complete their contract.