Obama: Apple to Begin Making Macs in the U.S.
During his State of the Union address, President Obama reaffirmed a point that could impact the way we buy Apple products while simultaneously reinvigorating the American manufacturing industry and launching us into the beginning of the end for U.S. companies’ outsourcing. (At least the President would humbly like to believe a new age is upon us.)
President Obama announced to an audience of approximately a hundred million people that Apple will be moving some manufacturing of its Macintosh computer lineup to the U.S. Joining companies such as the fervently American Ford, Apple has opted for the incentives that come with American manufacturing as Obama unveiled a more refined plan (that includes increased tax rates on foreign manufacturing) to bring new life to the domestic manufacturing industry.
Tim Cook was in attendance among the prestigious crowd, grinning widely and seemingly unexpectedly when Obama addressed the nation about the company’s new manufacturing plans.
Poor labor conditions have been a cause of concern at the Chinese factories managed by Foxconn where the majority of Apple’s products are produced, causing Apple to assess worker situations in light of the nefarious press received following reports unearthing the many issues present in the plants.
Cook had already touched upon the transition in an interview with Bloomberg Businessweek, citing a $100 million plan that had been in devision for a substantial amount of time prior to Obama’s leveraging the company as the poster child for American manufacturing. Nonetheless, U.S. companies’ outsourcing will continue to be an integral part of manufacturing post-Apple transition – and Apple fully realizes that for the time being as the company remains hesitant to move iPhone/iPad production over, making a day when we see “Made in America” on our iOS devices more than a few years off.