Not Even the Verizon CEO Knows Anything About the Next iPhone
Apparently even less people know about iPhone 5 (or whatever you want to call iPhone 4′s successor) than most would assume – it is basically on a strict need-to-know basis, as in exclusively necessary people know about what is required for their job in the device’s creation. Does Verizon CEO Lowell McAdam need to have knowledge of exactly what is in store for the carrier’s best-selling phone? Arguably no considering how he would be forced to keep tight lips anyway, and that would not even translate to marketing preparation if nobody else within Verizon has the same information. Apple executives seem to think that as well since Lowell apparently does not know much more than customers.
In a CNBC interview on Friday, Lowell mentioned how he assumed that the next iPhone would be released during early summer simply because that was Apple’s release history. Diligent consumers not paying attention to rumors would have thought the same. Thus Apple was misleading and uninformative to a major player in the mobile industry. Well, in the technology industry silence is golden so that a disruptive leak does not occur, which would compel competitors to take note sooner and rush similar products to market.
Apparently Lowell is now listening to rumors and still does not have concrete information about Apple’s future mobile plans, as he had indicated:
“We are probably what I would view as maybe a quarter behind what we had talked about in January, primarily because we expected an iPhone 5 refresh sometime this summer.
We don’t know when the next one is going to come out. You will have to ask Apple that, but we expect that probably sometime in the fall, and I think you will see a significant jump there when we get to that point.”
The secrecy leaves only anybody working on or designing the new iPhone to know crucial details. Since Apple prefers to work independently as a company minus direct outside influence, carriers are kept in the dark. So no, if the rumor is not on the Internet, your friend who swears to know all about the iPhone’s future is blatantly wrong.
News like this makes us extra curious about what happened at Apple headquarters the day that iPhone 4 made its way onto Gizmodo months after an engineer accidentally (drunkenly?) left it at a bar before its official introduction.
You can watch the interview yourself below: