NDP Group: iPhone Top US Cell Phone In Q3
It seems like just yesterday that we heard that the iPhone had become the second most popular handset today in the US, right behind Motorola’s RAZR. Now a study by NPD Group finds that during Q3 this year the mighty Motorola king was finally dethroned and replaced by the Appleocracy that is the iPhone.
For the last three years, the Motorola RAZR was the top selling handset in the US for adult consumers. Until now, that is. Despite a steep 15% decline from the year-ago quarter, the iPhone has taken the #1 spot in the US for consumer sales.
There are a few things you should keep in mind to realize how monumental this is. First, the RAZR is a consumer phone, so it makes sense that it dominated consumer sales the way that it did. So-called “smartphones” like RIM and Palm devices were restricted for the most part to the business market, and didn’t appeal much to the everyday consumer. The iPhone is the first phone that is as feature-intense as a smartphone but has all the appeal of a consumer device.
“The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality,” said Ross Rubin, NDP’s director of industry analysis.