Microsoft Wants a Share of iOS Gaming, Releases Kinectimals

Microsoft are indirectly declaring that they wanted a share of the name that iOS gaming has built up for itself through the past few years; today they released their game Kinectimals which, evident by the name, was originally sold for Kinect. As you’re posed with taking care of virtual animals in the game, also think about what this means for Microsoft.

Directed mainly at children, unless you’re a grown person with the brain and mindset of a child, the game puts you in charge of taking care of your own virtual tiger cub. Other than the animations, which seem to be pretty nice by the looks of it, the game seems pretty normal. The significance? Just in the past week, Microsoft released three non-game application on the App Store: My Xbox LIVE, Halo Waypoint and an iOS-native Microsoft OneNote. These two along with today’s release show Microsoft clearly wants something out of the iOS App Store, which I’m thinking is revenue. Or maybe they’re admitting that they’ve lost to Apple?

Yeah, everyone wants a share of iOS’ magnificence, but Microsoft has their own phone that they should be supporting completely. Rather than devote a development team towards iPhone development, or porting in this case, why not go full throttle in the Windows 7 market?

Similarly, they’re obviously signalling something to us whether they want to or not. There’s a cliche that says if you can’t beat them, join them. Though it’s not 100% if that’s the case here, it sure seems like it. In fact, the Windows Phone as a platform dropped its share from last year from holding 4.9% of the market to a mere 1.6% from Q22010 and Q22011, respectively according to Gartner.

Considering my position at this blog, I can only laugh and celebrate if the aforementioned is actually true. Plus, I wouldn’t mind seeing a few other games that were previously only specific to Microsoft devices. It would just feel great to play them on my iPhone. Wouldn’t it?

If your kids are interested at all, Kinectimals is a universal application (meaning it’s compatible with iPhone, iPod Touch and iPad) and is priced at $2.99. It can be bought here.

We can only hope that Ninento also does see the light soon – in the meanwhile, check out our debate on that very topic here.