Letter from the Editor: iPhone Alley’s Upcoming Major Relaunch

Devoted fanatics and new readers alike,

It is my humblest honor to introduce myself as iPhone Alley’s new editor-in-chief and manager of site affairs, transitioning from my position as an eclectic writer to take the reigns of the site. Let me be frank before I continue: iPhone Alley is not currently close to realizing the point where it used to be, needs to be, and deserves to be. I fully acknowledge not only the stump that the site has been in recently, but what we require to become compelling to readers and rebuild our audience once again. Now, it is time to work towards the goal of ascending back up with an expanded team, unique design, and distinctive article series. In order for iPhone Alley to reach a newfound glory, I realize that myself and the team will need to rebuild the site from the ground up to become a well-rounded source of iOS/iPhone/iPad news, reviews, apps, products, and much more with a magnitude and diversity no other site centered around what is perhaps the hottest topic of our decade can match.

While we had planned on relaunching the site earlier, is was clear to me that it was not ready; it is far wiser to launch when it is rather than breaking promises and lacking fastidious polish in order to meet a deadline. Sooner rather than later, iPhone Alley will be very meticulously-run as we churn out quality reporting that borders on the brinks of entertainment and knowledgeability. Of course, that will be in addition to our being a very eclectic source of articles oriented around the iOS world (we have a lot of original pieces that we are excited about coming very soon) as well as essential critiques of apps and products. We want to be the full spectrum of Apple’s devices and your one daily stop for all of the above as well as variegated surprises.

Perhaps the aspect of what we do that should be valued most is the community that it attracts and brings together. A large part of the redesign will be focused on increasing interaction between the team and readers, as well as giving readers a garrulous forum to request support or rave about how great so and so is (hopefully the redesign!).

Bringing the new iPhone Alley together will be a theme that is modern, sleek, and radiating functionality with a unique style unlike what can be found on the typical news site or blog.

As long-time readers will know well, iPhone Alley was a major player in the iPhone/iPad scene once upon a time. The foundation for the site to realize that once again has been set in place and will be exemplified by the relaunch.

Great care is being taken in the steps to not only bring iPhone Alley back to the powerhouse it has proven that it can and should be, but to make the site even bolder and better. Thanks for sticking with us, and we warmly welcome you back to experience the relaunch that will strike the site within three weeks.

- Michael DeLisi