iPhone 5 Tops Galaxy S3 as No. 1 Seller
Apple’s iPhone 5 supplanted Samsung’s Galaxy S3 as the top-selling smartphone worldwide last quarter, reports Strategy Analytics. The Apple phone sold a staggering 27.4 million iPhone 5 units globally, capturing a 12.6 percent market share. Meanwhile, Samsung was unseated from the top spot, shipping 15.4 million Galaxy S3 units for a market share of just 7.1 percent.
Neil Shah, Strategy Analytics senior analyst, claimed that the the success of the new iPhone was due in large part to its “rich touchscreen design, extensive distribution across dozens of countries, and generous operator subsides.”
Apple saw a surge in its sales following the release of the iPhone 5 on Sept. 21, enough time to soak up the bulk of the smartphone market share in the holiday season. It was the first full quarter the iPhone 5 had been on the shelves.
Apple’s iPhone 4S also leapfrogged the Samsung S3 smartphone in sales, jumping to the second slot in the fourth quarter of 2012. It saw only a 1.4 percent decrease in its shipments following the third quarter to tally eight percent of the market share (or 17.4 million units sold).
“Apple’s iPhone 5 and iPhone 4S together accounted for 1 in 5 of all smartphones shipped worldwide in Q4 2012,” Strategy Analytics executive director Neil Mawston said through a statement. “This was an impressive performance, given the iPhone portfolio’s premium pricing.”
Samsung is not taking the news lightly. In fact, it will hope to reclaim the top spot of smartphone sales by introducing the new Galaxy S4, which is said to be introduced at a New York City event on March 14. Meanwhile, Apple has stalled its next release of the iPhone, which is slated to come out this summer.
“Samsung’s Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe, and Asia,” Mawston continued. “However, global demand for the GAlaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple’s popular iPhone range.”
While the anticipation towards the new Galaxy S3 continue to rise, it is still a mystery to what the phone will actually look like. In fact, Samsung has done quite a good job in keeping the phone’s new size and features a secret.
Until then, we will just have to wait for the tug-of-war between Samsung and Apple to continue.
image credit: www.ibtimes.co.uk