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iPhone 3G Doesn't Need To Be Unboxed In-Store; Activation Can Take Place At Home
Submitted by Michael Johnston on July 11, 2008 - 12:54pm.

For some extremely loyal (read: crazed) Apple fans, the thought of having to unbox the iPhone 3G in-store seemed like a massive breach of our rights as Apple enthusiasts. Fortunately, the in-store sign up doesn't actually require removing the iPhone from its box. In fact, all that's needed from the iPhone itself is the four barcodes located on the box. Apple and AT&T employees will take the phone out for you by default, although asking to keep it wrapped up for ceremonious unboxing at home shouldn't be a problem.
The long and short of it: iTunes does the "unbricking" so it can be done at home (as most iPhone 3G customers are learning today).

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http://forums.macrumors.com/showthread.php?t=516792
man Glacia
AT&T Unboxed Handled w/ Care
- The AT&T rep who assisted me was exceptionally hands-off as soon as he saw me there with a case and screen protector ready to welcome the new device. I was very please that my iPhone was not man-handled. It appeared that other reps at the Vineland NJ location were just as respectful of their customers' new purchases.
- The screen does appear more "yellow" when compared to the original iPhone. However, after comparing some pro stills I keep on my iPhone, I would be more inclined to say the original iPhone's screen is a little too blue and a little too washed out. The colors on the iPhone 3G's screen seem more saturated and the white point appears to be closer to that of a properly calibrated monitor.
- Lastly, yes, the activation can take place at home. I made my purchase shortly after 9:00am and the iTunes store was down (or so I was told by the AT&T rep). I was told to go home and connect it to iTunes. I did, the phone was activated (after another couple of hours of iTunes down time), and I was able to restore my original iPhone settings and files to my iPhone 3G all in the same step.
Altogether, I couldn't have been more pleased with how my experience was handled.
I had a weird thing happened with my iTunes 7.7 upgrade anyway. The "Applications" folder in the Library magically disappeared on me this morning (it was there last night - I had downloaded a few apps already in anticipation of my new phone). The apps are still in my iTunes folder on my desktop, but I can't access them through iTunes. Weird.
hmph