iBookstore Prices, Possible Hidden Camera and Other Goodies Noticed During iPad Commercial

Although Apple’s new iPad ad didn’t show off any new features, several eagle-eyed viewers have managed to spot some interesting items. According to 9 to 5 Mac, iBookstore pricing seems to have fallen below Kindle’s pricing. A listed Ted Kennedy memoir, “True Compass”, retailed for $14.95 for the iPad version (the hardcover goes for $23 while the black and white Kindle version sells for $19.25.


Per Cult of Mac, other titles that demonstrated a price difference included the iBookstore version of James Patterson’s “I, Alex Cross” and $7.99 iBookstore version of “Three Cups of Tea: One Man’s Journey to Change the World…One Child at a Time” by Greg Mortensen and David Oliver Relin were higher than Amazon: $9.99 and $7.19, respectively.

Per the commercial, Apple looks to store documents on the iPad in a “My Documents” folder in iWork touch.  This was touched on briefly after the launch event but it is interesting that Apple chose this nomenclature. 


Finally, for the conspiracy theory types, there appears to be either a smudge, an infrared sensor or a hidden camera on the iPad approximately three seconds into the commercial. Call it what you will.

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