How Does Apple’s Packaging Look So Brilliant?
Apple has been a company that has steadily built up its name with the simplistic look that they give their expanding lineup. They strive on the elegance and the seeming hours of effort they pour in to make their products appeal to most people. Apparently the secret to their magnificence when it comes to packaging has slipped out of the bag.
The Cupertino-based company that has seen success have been either the primary or secondary subjects of a few books in their existence, most recently Steve Jobs’ bio and also Adam Lashinsky’s novel Inside Apple from which this article has risen from. Noted by NetworkWorld, an interesting piece of information has been included in a developmental, pre-release copy of the book that is soon to hit the market.
It’s been stated that Apple has a secretive packaging room where they design and test their various products’ packaging. That said, there’s really no surprise now to Apple’s polished, modern packaging, which obviously takes time to develop rather than just a few days. Here in the room, a package designer supposedly sorts through tons of different package variations to eventually find the perfect one with every aspect aesthetically involved with the rest of the design. Small changes such as simple tweaks to the arrow which instructs you must peel off the plastic cover when unboxing an iOS device, ranging to large changes such as complete exterior overhauls.
All kinds of thought and rational thinking goes into the many iterations tested, and the packaging that is finally chosen incorporated everything flawlessly:
“One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession.
What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab.”
The article also points out a video created by Microsoft’s internal packaging team to serve as a funny look at how marketers may indeed struggle with branding, packaging and more.
Wouldn’t lackluster packaging like in the above video be horrible?
Despite the old cliche about not judging a book by its cover, a book’s cover can be the first impression that you receive when you’re beginning to read it. Similarly, the packaging of a product is what you see first, so a good impact on oneself is always desirable for companies attempting to strive on their wonderful marketing, namely Apple in this case…