HBO Releases App for iPhone, iPod Touch
Television network HBO announced the release of a its iPhone application [App Store, free] on Tuesday. The app currently offers schedule information, behind-the-scenes videos, and direct links to iTunes for purchasing content. Other features include the ability to scroll through programming schedules, view short form video clips and episode guides, create reminder alerts for programs of interest as well as purchase full-length episodes and other content on iTunes and Amazon.com.
Additional features include the ability to automatically view program schedules based on their location, as well as offering Facebook and Twitter integration to allow users to share information from the app with others.
“We think the HBO App for iPhone and iPod touch will quickly attract both HBO’s loyal fans as well as new consumers,” said Alison Moore, Vice President, Brand Strategy. “With the most up-to-date content and information about our programming, schedules, stars, and more, the HBO App will become a key entertainment resource for our consumers.”
The app requires iPhone OS 3.0 or later to install and run.