Developer Opens Brick And Mortar Storefront To Promote Tourism App
We’ve seen a lot of different ways developers will promote their apps, but this one is a first. Charleston, South Carolina-based developer Slicker has opened up a brick and mortar storefront, just for the purpose of spreading the word about their app Charleston City Slicker. The app takes users on a step-by-step tour of the historic city, and uses the iPhone’s many features like location services and hi-definition video to immerse the user in the experience.
The problem for them is that they had no real way to make sure that tourists new to the city would hear about their app just by using the conventional methods. So, to spread the word to newcomers, Chris Metts, owner of the company, opened up shop in the heart of the city in an area frequented by newcomers.
“We can’t count on the App Store to do the marketing for us, we are a needle in the haystack there,” Metts told The Loop.
They also can’t count on the fact that everyone that finds his store has an iPhone, however, so he also rents out iPod touches with the app installed.
If you’re ever in the area, you can get the app for $0.99 in the App Store.
[via The Loop]