Condé Nast Finalizing Plans For E-Zines On iPad
Electronic magazines from publisher Condé Nast on the iPad is looking more like a certainty. Word has it that they are planning to announce today in an internal memo. Some of the magazines with planns to get an iPad-makeover include GQ in April, followed by Wired and Vanity Fair in June, and The New Yorker and Glamour some time during the summer. They also plan to explore different ways to digitize and monetize the magazines.
“We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be,” said Thomas J. Wallace, editorial director of Condé Nast.
He also explained their reasons for choosing those magazines in particular. “They are representative of the company, right? GQ is men. Glamour is women. Vanity Fair is a dual audience. The New Yorker is unique with its periodicity, and therefore it’s also more news- or text-heavy, and it’s a slightly older audience,” Mr. Wallace said.