Black Friday – Apple Ranks As Fifth Most Visited Retailer in US
The market research firm, comScore released data today revealing the top five retail websites that were visited the past Friday proceeding Thanksgiving, officially dubbed Black Friday for multiple years now. Apple ranks as number 5.
Compared to last year’s numbers, Apple’s sales were up 26% boasting the large sale number of $816 million. Even though Apple placed number five in the list, according to AllThingsD, they were “nipping at Target’s heels”, who was ranked one place above. Officially:
“Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”
I went to one of Atlanta’s many malls and didn’t see many people lining up outside the Apple Store, so I’m guessing that most purchases were made online – there were probably tons of people at other major Apple stores such as the Fifth Avenue Apple Store. Apparently, Apple’s never made it into the top five and this year’s Black Friday was Apple’s best sales day ever.
Apple was preceded by Amazon, Walmart, Best Buy, and Target for #’s one, two, three, and four, respectively.
I guess the recession doesn’t hold people back from buying the things that they love – Apple products.
For the official posting from comScore, and for other data figures, visit this link —> here