Bing To Replace Google Search On iPhone?
It’s no secret that Google has gone from Apple’s ally to main business rival with the iPhone and Android handsets pitted directly against one another. Now it seems the conflict may get Google removed from the iPhone as the default search engine for Mobile Safari. Rumor has it that Apple is turning to none other than their old rival, Microsoft, to supply their Bing search engine as the replacement. If the negotiations go through, Bing may replace Google on the iPhone.
“Apple and Google know the other is their primary enemy,” says one of the people, who’s familiar with Apple’s thinking. “Microsoft is now a pawn in that battle.”
Apple and Google have been overlapping in business models more and more as of late, with both companies now purchasing mobile advertising agencies.