Apple’s Back to School Special

This year’s “back to school” special by Apple is for a $100 gift card instead of an iPod Touch like they’ve done in the past.

For as long as i can remember, Apple has given away a free iPod nano or Touch when you purchase a MacBook for your student.  But this year, you get a $100 gift card to the Mac App Store, App Store, iTunes Store, or iBooks instead.  Until Sept. 20, if you buy a qualifying computer, you can get 10 percent off the computer and then the gift card.

Is Apple trying to do away with the iPod?  With the popularity of the iPhone and iPad, how often do you see people with iPods anymore?  An iPod Touch was popular when iPhones were first on the market and only available on AT&T but now that the iPhone is available on AT&T and Verizon and rumors of the new iPhone being available on Sprint’s network is putting the iPod out of business.

News about the iPod and new features for the iPod have dwindled over the past few years.  Apple’s new products are killing the product that brought the company back in the early 2000s.

In Apple’s second quarter earnings, the company sold 9.02 million iPods, a 17 percent decrease from the year-ago quarter.  Apple sold 4.69 million iPads and 18.65 million iPhones, a 113 percent increase from the year-ago quarter.

Is Apple slowly phasing the iPod with the better iPhone and iPad?