Apple Working On New User Ranking System To Promote Higher Priced Apps
Apple revealed during their quarterly earnings conference call earlier today that they are currently “working on” different systems for ranking apps in the App Store that may hopefully put the breaks on the “race to the bottom” pricing that developers adopted. Currently Apple’s top 100 ranks offer the highest profile marketing channel for iPhone and iPod touch applications.
One of the problems with the system is that the top 100 apps are ranked by unit sales and doesn’t factor in pricing for the app, creating a dynamic that naturally promotes the “$0.99″ economy, and reduces incentive for companies to invest in the development of higher quality apps.
Apple said they are “looking for ways to categorize apps differently” and that there was “opportunity for further improvement and [they] are working on that”.