Apple to Put Dent in Carriers’ Revenue Without Warning
Among the many new features in iOS 5, the one feature that’s set to annoy carriers is iMessage, Apple’s take on a messaging service. For the most part, it replaces text messaging when talking to iPhone users in the same way that BlackBerry Messenger does for BlackBerry phones. Communicating for free through iMessage will make the text-messaging service that all carriers (including Verizon and AT&T) offer at fairly steep prices arguably less popular, but that is not where carriers may specifically take issue. In the rumor-heavy tech world that somehow managed not to leak Apple’s messaging service, iMessage came as a total surprise to even carriers according to Daring Fireball.
Offering messaging features separately from texting plans is not new in the industry, so Apple probably figured “hey, why ask for permission?”. If true, one possibility for the secrecy is that Apple simply did not want to deal with the hassle of some carriers wanting to work out a new deal to compensate for losses caused by iMessage.
Another way to look at Apple’s lack of communication regarding iMessage (pun not intended) is that the company could have wanted to indirectly flaunt a dominance over carriers. By not consoling with them before developing what could be seen as competition and an overall negative addition in their eyes, Apple maintains the facade that it is in absolute control of its products and services.