Apple Says Location Based Ads Are Off-Limits To Developers

Apple has posted a warning on their iPhone Developers news site, warning them not to use location data to provide location-based advertising in their iPhone applications. They are saying that CoreLocation, the API that lets apps see your location as GPS coordinates, should only be used by apps to provide “beneficial information”, and not any sort of paid advertising to make the developer money.

Apple warns, “[i]f your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”

The post comes not long after Apple acquired their own mobile advertising firm, Quattro Wireless, a provider of exactly the kind of location-based advertising they are telling their developers to stay away from.

There may be a better reason for this than just to stop developers from stepping on Apple’s toes when they implement Quattro’s services in the iPhone. It may also be to stop them from using location information without the user’s permission and to keep it out of the hands of third parties that could use it for any number of things.

[via Ars Technica]


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