Apple Rewarded for Innovation with Technology and Engineering Emmy Awards
Apple was awarded an Emmy Engineering Award yesterday evening at CES in the category, “Eco-system for Real Time Presentation of TV Content to Mobile Devices without the use of Specialized Television Hardware.” While there isn’t much specific information about what this award means, it surely sounds impressive, and I would guess it is related to iTunes; perhaps Apple’s music and video sales through the iTunes ecosystem.
Launched in 1948, the Emmy awards aim to honor development and innovation in broadcast technology and recognize individuals, organizations, and companies for innovations related to television engineering.
These Emmy awards are “presented to an individual, company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent an extensive improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television.” This comes while Tim Cook and Phil Schiller are enjoying their time in China and paving the way for Apple’s next biggest market.
This is the third time Apple has won an Emmy award: the first was granted to Apple in 2001 for FireWire, and the second for Final Cut Pro a year later. Former Senior Vice-President for Hardware Engineering John Rubinstein said back in 2001 that the company had enabled the desktop video revolution with its invention of FireWire.
One year later, Steve Jobs shared his joy about the success of Final Cut Pro and the honor of receiving the Emmy awards, saying the application had shifted video editing to another level by bringing the capabilities of a $50,000 editing bay to everyone for less than $1,000.
[Via: The Loop]
Written by Istvan Fekete, edited by Michael DeLisi.