Apple Rejects iPhone App For Using Picture Of An iPhone

Marco Arment said on his blog on Monday that Apple has blocked Instapaper Pro 1.4 due to his use of an image of the iPhone as within the app’s interface. Apple denied the update entry into the App Store, citing the iPhone as a trademark image:

We’ve reviewed Instapaper Pro and determined that we cannot post this version of your iPhone application to the App Store because of an Apple trademark image




The image in question:

Technically, they do have the legal ability to do this, as using graphical representations of the iPhone or iPod touch are prohibited, as you can see here:

You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.

Still, that doesn’t stop this from being a little goofy and questionably necessary. There’s also the fact that the iPhone is frankly not the only device that image resembles anymore. Then again, it has been said that Apple needs to protect every trademark vigorously or risk loosing their rights to it.

Marco says that rather than trying again, he’s going to remake the icon and resubmit the app. That sounds wise to us.

[via iClarified]