Apple Purchase Of Quattro Mobile Ad Firm Confirmed

Quattro Wireless confirmed today that they have been acquired by Apple Inc. A report yesterday said that a deal was struck for $275 million for the mobile advertising firm. We knew based on prior reports that Apple had been looking in to purchasing AdMob before they were snatched up by Google, so they had been looking to purchase a mobile ad firm. Quattro is likely their second choice.

The official announcement came from Quattro CEO Andy Miller on the company’s website:

 

Happy New Year from Quattro Wireless!

We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers. 

For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.

We look forward to working with you during this exciting time.

Andy Miller

Vice President, Mobile Advertising

Apple

 

[via MacRumors]

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