Apple Outsells Motorola, Becomes Largest US Phone Maker
According to Forbes, Motorola posted their phone sales today at 8.5 million units, some 300,000 less phones than Apple sold in the same quarter, positioning Apple as the largest phone maker in the US. The startling fact in these numbers is that Apple only makes one phone, compared with Motorola’s 117 different phones.
Motorola has been losing phone sales for a while, boasting 46 million phone sales just four years ago. Their recovery effort has been to sell fewer devices but at a higher margin, putting more weight behind smartphones. This strategy is working but not as fast as their executives would like. Regardless, Motorola posted earnings of $69 million, versus a loss of $231 million this time last year.