Apple CEO Tim Cook Publishes Open Letter Apologizing for Maps
Tim Cook today published an open letter to all of Apple’s customers addressing the wide criticism over iOS 6′s new Apple-powered Maps application. The Apple CEO, through the apology letter, which was posted on the company’s website, says Apple is “extremely sorry” for any inconveniences the Maps app may have caused to customers, and it’s doing everything it can to rectify these issues.
Most Apple releases are followed by some sort of glaring, widespread issue. There was antennagate, the issue of low battery capacity with the iPhone 4S last year, and now mapsgate. This doesn’t mean, however, that Apple fails to thoroughly test its software before release, regardless of your beliefs. All technology has some sort of flaw that can usually be corrected.
“Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard,” Cook said today in an open letter released to all of the company’s customers.
Apple recently debuted a new update to its flagship operating system last week that replaced Google Maps with Apple’s own map application. Promised to be one of the worthwhile features of iOS 6, the application has been under heat from users who have complained that the new maps lack details, are without public transit directions and misplace common landmarks among other issues. These same users have been roasting on the operating system all over the world’s popular social network; these complaints are to which Apple has sincerely apologized to today.
The full letter is quoted below:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Following the publishing of the above letter, Apple has added a new featured section to the App Store highlighting optimal solutions to temporarily replace the native Maps application. These apps are available in many different forms, both premium and free. Considering Apple is endorsing these apps, which are essentially competition to its Maps app, it’s truly apologetic for the plagued software it released last week.