Apple Announces Its Last Year At Macworld, Steve Jobs Not Delivering Keynote

Today Apple announced that Macworld 2009 will be the last time they exhibit at Macworld Expo. According to the press release, Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing, will be delivering the opening keynote with no mention of Steve Jobs. This will be Apple’s last keynote at Macworld.

There had been some concern last week that Jobs may not deliver the keynote, although those rumors were quickly disregarded. The press release issued today confirms that Steve’s presence at the keynote will be minimal at best.

Apple’s reasoning for pulling out of Macworld is nothing short of disappointing. Quoting the release:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

iPhone Alley will be attending Macworld all week with plans to stream as much of the event as possible. More on how to follow our streaming coverage will be available closer to the event.

Macworld takes place January 5-9, 2009 at the Moscone Center in San Francisco. Apple’s last keynote address will take place at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m.

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